About Bettermeant

We built the support we wished existed when we were the ones carrying it.

Bettermeant began with a simple question: why do the people expected to lead everyone else have so few places to be human, think out loud and get the kind of help the moment actually requires?

A Bettermeant coach in conversation with a client
Our story

Bettermeant is personal.

After 15 years leading inside companies like Nike and Target, founder Sarah Walton saw the same pattern again and again. Leadership expectations kept growing, while the support around leaders stayed fragmented, reactive and often overly theoretical.

People were not failing because they did not care or did not know enough. They were carrying too much complexity with too little meaningful support.

Bettermeant was created to change that.

Redefining leadership. Reimagining support.

Leadership is a mindset. Support is infrastructure. Growth should make work and life more meaningful, not simply make you better at tolerating more.

What we believe

Leadership is human.

Strategy matters. So do identity, relationships, trust, emotion, power and the stories leaders tell themselves under pressure.

Support should flex.

The right help changes by moment. Our model does too.

Better should feel better.

Growth should create more agency, clarity, meaning and life, not just more output.

The people in your corner

Different perspectives. One shared commitment to support.

We match you with a Meantor based on experience, expertise, personality, and your goals. If the fit isn’t right, you can switch.

Sarah Walton

Leadership, Business & Team Meantor™

Previously: Corporate executive.

More about Sarah

Supportive and direct, Sarah brings the whole person into the conversation. She helps you understand your patterns, name what matters, and connect who you are with how you lead.

Expect self-reflection alongside strategic thought partnership. Conversations connect your goals, your business, and the people around you, with attention to how you want to lead and live. Sarah helps turn insight into clearer goals and decisions.

Jennifer Gruetzner

Leadership, Business & Team Meantor™

Previously: Corporate executive.

More about Jennifer

Jennifer pairs a supportive relationship with practical perspective and accountability. She helps you connect personal growth with what your business and team need, so your goals become choices you can act on.

Bring the complicated situation, the bigger ambition, or the decision you keep circling. Jennifer combines coaching with practical advising, helping you sort through priorities, set meaningful goals, and stay connected to the progress you want to make.

Jan Favreau

Leadership, Business & Team Meantor™

Previously: Licensed mental health professional.

More about Jan

Jan pays attention to the human dynamics beneath how we communicate, relate, and lead. Her approach makes room for emotional awareness and the experiences that shape your responses, helping you explore more intentional ways of connecting.

Research-backed and trauma-informed, with room to understand the patterns behind a difficult interaction. Jan connects reflection with practical relationship and communication skills, helping you explore confidence, resilience, and the way you show up with other people.

Ami Joshi

Leadership, Business & Team Meantor™

Previously: Executive director and nonprofit board chair.

More about Ami

Ami’s style is supportive, flexible, and conversational. You can bring both the challenge in front of you and the aspiration behind it. She helps you find what matters and get specific about what to do with that insight.

Ami keeps the conversation connected to everyday life and work. She makes room to explore change or feeling stuck, then brings a focus on simplicity and practical application, so the next step feels clearer and more workable.

Heather Armstrong

Leadership, Business & Team Meantor™

Previously: C-suite communications and PR leader.

More about Heather

Heather brings curiosity, a nonjudgmental perspective, and room for humor. She helps you organize your thinking and connect the way you communicate with the values and priorities you want to live by.

Expect thoughtful questions, practical tools, and attention to emotional awareness. Heather helps you examine assumptions, find a clearer message, and explore how you want to show up through a transition, a presentation, or the demands of life and work.

Jason Fox

Leadership, Business & Team Meantor™

Previously: Corporate executive.

More about Jason

Jason leads with empathy and active listening, then brings practical insight to the conversation. He helps you explore what success means to you and make intentional choices about your leadership, career, and life.

A strong coaching relationship meets strategic perspective. Jason makes room for the intensity of leading through change, helping you consider your options and the next chapter you want to build. His experience in transformation and growth informs the questions you explore together.

Tracy Waldman

Leadership, Business & Team Meantor™

Previously: Product director.

More about Tracy

Tracy is a data scientist, product leader, and Bettermeant Meantor™. Her background brings a perspective across data and product leadership to conversations about the decisions you’re facing, the people you lead, and the support you want beside you.

A Meantorship conversation starts with you: what you’re navigating, what matters, and what you want to move toward. Explore how Tracy’s data and product background connects to your goals and the way you prefer to work.

Jason Hsu

Leadership, Business & Team Meantor™

Matched around your goals, fit, and purpose.

More about Jason

Jason Hsu is part of Bettermeant’s leadership, business, and team Meantor™ team. Tell us what you’re looking to achieve and we’ll explore whether working with Jason is the right match.

Share the decisions, challenges, or goals you want support with, along with the way you prefer to work. Your match starts with those needs, and you can switch if it isn’t the right fit.

Kelsey McPherson

Client Engagement

The client engagement partner helping you get started and navigate the practical side of your support.

Hannah Shontz

Design

Design support for the tools and materials that bring Bettermeant’s ideas into practice.

For single sessions, your coach is assigned by fit, match, and purpose. Not all Meantors are available for single sessions.

Real people. Real work. Real change.

Get to know us